LIVE & ACCOMPANIED COURSE

The Growth Strategy Programme

You are the leader of a successful scaling consumer goods brand. You need to provide a clear roadmap for your team and potential investors. This programme provides you with the bespoke process, tools and group coaching you need to build your business’s growth strategy, in just 6 weeks.

One of the most creative and brilliant educators I have ever come across”
Prof. Damien McLoughlin
Marketing School Head, UCD Smurfit Graduate Business School ; Visiting Professor, Stern School of Business at NYU
I feel like I should be paying thousands of dollars in an MBA to get some of these insights”
Killian Lee
Pernod Ricard USA

We'll show you how to:

  • Define your brand purpose, vision and objectives
  • Clearly articulate the market opportunity you've identified
  • Make insight-based choices about which consumers to target and what to offer them
  • Be clear on the markets, channels and customers you're going to target, and when
  • Invest your money, time and people more effectively
  • Finally be confident in the 'choices' (strategy decisions) you make

... all while you build a invaluable NEW network of like-minded leaders

Programme outline

Week 1

Motivating

Ambitions

Business, Personal, Social, Environmental

Week 2-3-4

Single-minded

Decisions

Market Opportunity, Consumer and Customer Targets, Winning Value Proposition, Marketing Mix

Week 5

Enabling

Resources

People, Capabilities, Assets, Partners

Week 6

Action

Plan

Milestones, Key numbers, Making it happen

How it works

  • Brings together approx. 10 founders/CEOs from successful scaling CPG brands.
  • Weekly 2-hour group coaching workshop online, supporting and inspiring each other as we make our way through the bespoke Brand Growth Blueprint process.
  • Features a suite of world-class strategy development tools, inspired by those used by blue-chip CPG brands and global consulting firms, tailored to address the critical decisions you need to make at this stage of your business growth.

What you’ll need

  • Commitment to blocking 2 hrs per week in your diary for the group workshop, for 6 weeks.
  • 1 hr suggested reading, video and audio content.
  • As much time as you can invest to complete the weekly tasks.
  • To be ready to get involved, be challenged, learn lots and have some fun!

The Brand Growth Blueprint process

Motivating

Ambitions

Business

Purpose
Vision
Objectives

Personal

Team
Me
Family

Social & Environment

Planet
People
Profit

Marketing Mix

Path to Purchase
Marketing Plan

Strategic Trifecta

Consumer Target
Value Proposition
Path to Purchase

Blue Ocean

Opportunity

Single-minded

Decisions

Enabling

Resources

People

Structure & Roles Experience
Mindset

Capabilities

Technical
Social
Individual
Organisational

Assets

Hard
Soft

Partnerships

Shared Value Creation

Why you should work with Fiona Fitz

20+
years blue-chip CPG & global
consulting firms
10+
years developing & delivering leading business accelerator programmes
250+
scaling start-ups mentored
8+
years lecturing brand & business strategy at Ireland's leading graduate business school
25+
Brand Growth Heroes podcasts - in-depth interviews with leaders of insurgent brands

Book your discovery call now!
Booking open for June-July cohort now

Start date:

June 1st for 6 weeks

Location:

Online

To find out more or book your place:

Enter your details below

Thank you for your interest, Fiona will contact you.

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