VIDEO LESSONS + ONLINE WORKSHOPS + 1-1s
The Growth Strategy Programme
Building a profitable grocery brand is hard.
The smartest founders know that a clear roadmap is the only way to ensure their brand will WIN.
This highly acclaimed, insanely practical 6-week programme provides you with the TOOLS + COACHING + NETWORK that will help you rapidly accelerate your brand's growth.



















































































































Register my interest
Start dates:
March 1st - April 8th
Location:
Videos & Zoom workshops
For more information:
Enter your details below and look out for an email from Fiona
If you haven't received it, check your SPAM!
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We'll show you how to:
- Define BRAVE & MOTIVATING AMBITIONS for your business, as well as a robust BUSINESS PLAN to get you there.
- Become far clearer on your TARGET CONSUMER, their NEEDS and FRICTIONS, and how you're going to SOLVE for these, BETTER than competitors.
- Define the Marketing Strategy that will CHANGE CONSUMER BEHAVIOUR to choose YOUR BRAND, more often.
- Develop a robust CHANNEL & CUSTOMER PLAN, mapping who you're going to target, and WHEN.
- Create a compelling COMMERCIAL VALUE PROPOSITION for your trade customers.
- Spend your CASH, TIME and ENERGY more effectively.
...all while you build an invaluable NEW NETWORK of high-potential founders.
Programme outline
Week 1
Motivating
Ambitions
Vision, Purpose & Objectives
Business - Personal - Social - Environmental
Week 2-3-4
Single-minded
Decisions
Market Opportunity -Consumer & Customer Targets - Winning Value Proposition - Marketing Mix
Week 5
Enabling
Resources
People - Capabilities - Assets - Partners
Week 6
Action
Plan
Milestones - Key numbers -
3 year P&L - Making it happen
How it works:
- A cohort of approx. 10-20* founders of scaling consumer brands, just like yours. *depending on which month you sign up to.
- Online learning platform delivering 4 video lessons per week (400mins total) and a suite of business-growth strategy templates for you to work through each week, in your own time.
- 2-hour Growth Strategy Workshop on Zoom every Friday, where we share our work from that week. Coaching from Fiona PLUS support, inspiration and many genius ideas and contacts from fellow cohort members.
Your investment:
- Commitment to joining the Growth Strategy Workshop every Friday from 11-1, for 4 or 6 weeks*. *depending on which month you sign up to.
- Space and time for your Growth Strategy videos & 'homework' : 1-2 hours per week.
- To be ready to get involved, be challenged, learn lots and make some valuable new contacts & friends.
- 2 founders for the price of 1.
Early bird offer £500 off for places booked by end August 2021.
Don't miss this opportunity to develop your own clear pathway to profitable business growth.
Register my interest
Start dates:
March 1st - April 8th
Location:
Videos & Zoom workshops
For more information:
Enter your details below and look out for an email from Fiona
If you haven't received it, check your SPAM!
Oops! Something went wrong while submitting the form.
The Brand Growth Blueprint Process
Motivating
Ambitions
Business
Purpose
Vision
Comm.
Objectives
Personal
Team
Me
Family
Social & Environment
Planet
People
Profit
Marketing Mix
Playing Field
Marketing Plan
Customer Proposition
Strategic Trifecta
Consumer Target
Value Proposition
Path to Purchase
Market
Opportunity
Blue Ocean
Current Market
Single-minded
Decisions
Enabling
Resources
People
Structure & Roles Experience
Mindset
Capabilities
Technical
Social
Individual
Organisational
Assets
Hard
Soft
Partnerships
Shared Value Creation Opportunities
Why you should work with Fiona Fitz
23+
years blue-chip CPG & global
consulting firms
consulting firms
10+
years developing & delivering leading business accelerator programmes
250+
scaling start-ups mentored
8+
years lecturing brand & business strategy at Ireland's leading graduate business school
35+
Brand Growth Heroes podcasts - in-depth interviews with leaders of insurgent brands
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