
Want to learn how to rapidly accelerate your brand's growth?
The Growth Strategy Programme
'The single best investment an early-stage brand can make'
Building a profitable consumer brand is hard.
This 6-week programme provides you with the tools + coaching + network that will teach you how to step-change your brand's growth, profitably.



















































































































Join The Waiting List
Next cohorts:
FULL Sept 5th - Oct 14th
OPEN : Oct 17th - 26th November
OPEN: Jan - Feb 2023 TBC
Location:
Online
1-1 & Group
For more information:
Enter your details below, our team will contact you immediately.
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We'll show you how to:
- Define brave & motivating AMBITIONS for your business, as well as a robust BUSINESS PLAN to get you there.
- Gain far more clarity on your TARGET CONSUMER, their NEEDS and FRICTIONS, and how you're going to SOLVE these, BETTER than competitors.
- Define the Marketing Strategy that will CHANGE CONSUMER BEHAVIOUR to choose YOUR BRAND, MORE OFTEN.
- Develop a robust CHANNEL & CUSTOMER PLAN, mapping WHO you're going to target, WHERE and WHEN.
- Create a compelling COMMERCIAL VALUE PROPOSITION for your trade customers.
- Spend your CASH, TIME and ENERGY more effectively.
...all while you build an invaluable NEW NETWORK of high-potential founders.
Programme outline
Week 1
Motivating
Ambitions
Vision, Purpose & Objectives
Business - Personal - Social - Environmental
Week 2-3-4
Single-minded
Decisions
Market Opportunity -Consumer & Customer Targets - Winning Value Proposition - Marketing Mix
Week 5
Enabling
Resources
People - Capabilities - Assets - Partners
Week 6
Action
Plan
Milestones - Key numbers -
3 year P&L - Making it happen
How it works:
- A cohort of approx. 5-10* founders of scaling consumer brands, just like yours.
- Online learning platform delivering 4 video lessons per week (400mins total) and a suite of business-growth strategy templates for you to work through each week, in your own time.
- 2-hour online Growth Strategy Workshop every Friday, where we share our work from that week. Coaching from Fiona PLUS support, inspiration and introductions from fellow cohort members.
Your investment:
- Commitment to joining the Growth Strategy Workshop every Friday from 11-1, for 4 or 6 weeks*. *depending on which month you sign up to.
- Space and time for your Growth Strategy videos & 'homework' : 1-2 hours per week.
- To be ready to get involved, be challenged, learn lots and make some valuable new contacts & friends.
- 2 founders for the price of 1.
Grab this once in a lifetime opportunity to accelerate your brand's growth.
Join The Waiting List
Next cohorts:
FULL Sept 5th - Oct 14th
OPEN : Oct 17th - 26th November
OPEN: Jan - Feb 2023 TBC
Location:
Online
1-1 & Group
For more information:
Enter your details below, our team will contact you immediately.
Oops! Something went wrong while submitting the form.
The Brand Growth Blueprint Process
Motivating
Ambitions
Business
Purpose
Vision
Comm.
Objectives
Personal
Team
Me
Family
Social & Environment
Planet
People
Profit
Marketing Mix
Playing Field
Marketing Plan
Customer Proposition
Strategic Trifecta
Consumer Target
Value Proposition
Path to Purchase
Market
Opportunity
Blue Ocean
Current Market
Single-minded
Decisions
Enabling
Resources
People
Structure & Roles Experience
Mindset
Capabilities
Technical
Social
Individual
Organisational
Assets
Hard
Soft
Partnerships
Shared Value Creation Opportunities
Why you should work with Fiona Fitz
25+
years blue-chip CPG & global
consulting firms
consulting firms
10+
years developing & delivering leading business accelerator programmes
250+
scaling start-ups mentored
10+
years lecturing brand & business strategy at Ireland's leading graduate business school
50+
Brand Growth Heroes podcasts - in-depth interviews with leaders of insurgent brands
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