VIDEO LESSONS + ONLINE WORKSHOPS

The Growth Strategy Programme

If you're the smart founder of a scaling Consumer Goods brand, you know you need a clear & focused roadmap to drive profitable growth. This programme provides you with the tools, process & coaching you need to build your business’s growth strategy, in a cohort of 10 smart founders, in just 6 weeks.

Register my interest

Start date:

Sept 14th - October 22nd

Location:

Online

For more information:

Enter your details below

Thank you for your interest, Fiona will contact you.

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What brands are saying...

Fiona Fitzpatrick is an outstanding choice for founders wanting to upscale their teams and ultimately scale their business..."
Giles Brook
Investor
Highly recommend this course...my only wish is to have done it sooner, it would have saved me a lot of trouble
Ryan McSorley
Neat Clean
It’s been absolutely brilliant - can’t thank you enough - anyone pondering this programme it’s simple. Do it. It’s changed what the next 3 years looks like for us. Exciting times!!
Laura Thomas
Doddl
It has been awesome to step back and work ON the business rather than IN it, and make changes that will have a long lasting impact
Anushi Desai
Plant Pops
Genuinely couldn't recommend highly enough. Valuable, vast content and an absolute STEAL for the money, given you get weekly access to someone as experienced and knowledgable as Fiona Fitzpatrick. I'm just sad it's all over!
Ishak Valimohamad
Vive
I just presented the strategy to the marketing team today based on the 6 weeks work on the course Fiona and I've never felt more competent at my job. Thank you so much for the last 6 weeks - phenomenal stuff. :rocket: :rocket: :rocket: :rocket: :rocket:
Shane Ryan
Fiid
The course has been brilliant! We have far greater clarity on how to gain customers and accelerate our growth. Feel so much better equipped than I did 8 weeks ago. Couldn’t recommend it enough! It’s been a brilliant support group that I hope will continue.
Jess Harris
Little Bandits
Missing our weekly Growth Strategy workshops; graduation came too soon! Fantastic value for money, a truly invaluable course for anyone looking at challengers who have achieved real scale and wondering how they can get there too
Daniel Hinde
Reformed Characters
The course was fantastic! Drawing from her extensive experience and astute observations,  Fiona filled us with skills, confidence , and comraderie. Thank you for a stimulating and thought provoking 6 weeks! Team Neat will be stronger for the experience
Melissa Murdoch
Co-founder Investor Neat Clean
Fiona will challenge your thinking and you'll also learn from fellow entrepreneurs. I promise you will not be disappointed with what you will gain from this programme
David Lavelle
Caroboo
Thank you Fiona... I learnt so much and gathered so many resources that I will refer back to again and again as we try and take Unruly to the next level
Jason Gibb
Unruly Foods

We'll show you how to:

  • Define BRAVE & MOTIVATING AMBITIONS for your business, as well as a robust BUSINESS PLAN to get you there.
  • Become far clearer on your TARGET CONSUMER, their NEEDS and FRICTIONS, and how you're going to SOLVE for these, BETTER than competitors.
  • Define the Marketing Strategy that will CHANGE CONSUMER BEHAVIOUR to choose YOUR BRAND, more often.
  • Develop a robust CHANNEL & CUSTOMER PLAN, mapping who you're going to target, and WHEN.
  • Create a compelling COMMERCIAL VALUE PROPOSITION for your trade customers.
  • Spend your CASH, TIME and ENERGY more effectively.


...all while you build an invaluable NEW NETWORK of high-potential founders.

Programme outline

Week 1

Motivating

Ambitions

Vision, Purpose & Objectives
Business - Personal - Social - Environmental

Week 2-3-4

Single-minded

Decisions

Market Opportunity -Consumer & Customer Targets - Winning Value Proposition - Marketing Mix

Week 5

Enabling

Resources

People - Capabilities - Assets - Partners

Week 6

Action

Plan

Milestones - Key numbers-
3 year P&L
- Making it happen

How it works:

  • A cohort of approx. 10-20* founders of scaling consumer brands, just like yours. *depending on which month you sign up to.
  • Online learning platform delivering 4 video lessons per week (400mins total) and a suite of business-growth strategy templates for you to work through each week, in your own time.
  • 2-hour Growth Strategy Workshop on Zoom every Friday, where we share our work from that week. Coaching from Fiona PLUS support, inspiration and many genius ideas and contacts from fellow cohort members.

Your investment:

  • Commitment to joining the Growth Strategy Workshop every Friday from 11-1, for 4 or 6 weeks*. *depending on which month you sign up to.
  • Space and time for your Growth Strategy videos & 'homework' :  1-2 hours per week.
  • To be ready to get involved, be challenged, learn lots and make some valuable new contacts & friends.
  • 2 founders for the price of 1.

Early bird offer £500 off for places booked by end August 2021.


Don't miss this opportunity
to develop your own clear pathway to profitable business growth.

Register my interest

Start date:

Sept 14th - Oct 22nd

Location:

Online

To find out more:

Enter your details below

Thank you for your interest, Fiona will contact you.

Oops! Something went wrong while submitting the form.

The Brand Growth Blueprint Process

Motivating

Ambitions

Business

Purpose
Vision
Comm.
Objectives

Personal

Team
Me
Family

Social & Environment

Planet
People
Profit

Marketing Mix

Playing Field
Marketing Plan
Customer Proposition

Strategic Trifecta

Consumer Target
Value Proposition
Path to Purchase

Market
Opportunity

Blue Ocean
Current Market

Single-minded

Decisions

Enabling

Resources

People

Structure & Roles Experience
Mindset

Capabilities

Technical
Social
Individual
Organisational

Assets

Hard
Soft

Partnerships

Shared Value Creation Opportunities

What brands are saying...

Fiona Fitzpatrick is an outstanding choice for founders wanting to upscale their teams and ultimately scale their business..."
Giles Brook
Investor
Highly recommend this course...my only wish is to have done it sooner, it would have saved me a lot of trouble
Ryan McSorley
Neat Clean
It’s been absolutely brilliant - can’t thank you enough - anyone pondering this programme it’s simple. Do it. It’s changed what the next 3 years looks like for us. Exciting times!!
Laura Thomas
Doddl
It has been awesome to step back and work ON the business rather than IN it, and make changes that will have a long lasting impact
Anushi Desai
Plant Pops
Genuinely couldn't recommend highly enough. Valuable, vast content and an absolute STEAL for the money, given you get weekly access to someone as experienced and knowledgable as Fiona Fitzpatrick. I'm just sad it's all over!
Ishak Valimohamad
Vive
I just presented the strategy to the marketing team today based on the 6 weeks work on the course Fiona and I've never felt more competent at my job. Thank you so much for the last 6 weeks - phenomenal stuff. :rocket: :rocket: :rocket: :rocket: :rocket:
Shane Ryan
Fiid
The course has been brilliant! We have far greater clarity on how to gain customers and accelerate our growth. Feel so much better equipped than I did 8 weeks ago. Couldn’t recommend it enough! It’s been a brilliant support group that I hope will continue.
Jess Harris
Little Bandits
Missing our weekly Growth Strategy workshops; graduation came too soon! Fantastic value for money, a truly invaluable course for anyone looking at challengers who have achieved real scale and wondering how they can get there too
Daniel Hinde
Reformed Characters
The course was fantastic! Drawing from her extensive experience and astute observations,  Fiona filled us with skills, confidence , and comraderie. Thank you for a stimulating and thought provoking 6 weeks! Team Neat will be stronger for the experience
Melissa Murdoch
Co-founder Investor Neat Clean
Thank you Fiona... I learnt so much and gathered so many resources that I will refer back to again and again as we try and take Unruly to the next level
Jason Gibb
Unruly Foods
Fiona will challenge your thinking and you'll also learn from fellow entrepreneurs. I promise you will not be disappointed with what you will gain from this programme
David Lavelle
Caroboo

Why you should work with Fiona Fitz

23+
years blue-chip CPG & global
consulting firms
10+
years developing & delivering leading business accelerator programmes
250+
scaling start-ups mentored
8+
years lecturing brand & business strategy at Ireland's leading graduate business school
35+
Brand Growth Heroes podcasts - in-depth interviews with leaders of insurgent brands