LIVE & ACCOMPANIED COURSE

THE Growth Strategy Programme

You are the leader of a successful scaling brand. You need to provide a clear roadmap for your team and potential investors. This programme provides you with the bespoke process, tools and group coaching you need to build your business’s growth strategy, in just 6 weeks.

We'll show you how to:

  • Define your brand purpose, vision and objectives
  • Clearly articulate the market opportunity you've identified
  • Make insight-based choices about which consumers to target and what to offer them
  • Be clear on the markets, channels and customers you're going to target, and when
  • Invest your money, time and people more effectively
  • Finally confident in the 'choices' (strategy decisions) you make

... all while you build a invaluable NEW network of like-minded leaders

Programme outline

Week 1

Motivating

Ambitions

Business, Personal, Social, Environmental

Week 2-3-4

Single-minded

Decisions

Market Opportunity, Consumer and Customer Targets, Winning Value Proposition, Marketing Mix

Week 5

Enabling

Resources

People, Capabilities, Assets, Partners

Week 6

Action

Plan

Milestones, Key numbers, Making it happen

How it works

  • Brings together approx. 10 founders/CEOs from successful scaling CPG brands.
  • Weekly 2-hour group coaching workshop online, supporting and inspiring each other as we make our way through the bespoke Brand Growth Blueprint process.
  • Features a suite of world-class strategy development tools, inspired by those used by blue-chip CPG brands and global consulting firms, tailored to address the critical decisions you need to make at this stage of your business growth.

What you’ll need

  • Commitment to blocking 1-2 hrs per week in your diary for the group workshop, for 6 weeks.
  • 1 hr suggested reading, video and audio content.
  • As much time as you can invest to complete the weekly tasks.
  • To be ready to get involved, be challenged, learn lots and have some fun!

The Brand Growth Blueprint process

Motivating

Ambitions

Business

Purpose, Vision, Objectives

Personal

Team, Me, Family

Social & Environment

Planet, People, Community, Customers, Governance

Marketing Mix

Guiding Lines

Strategic Trifecta

Consumer Target, Winning Value Proposition, Playing Field

Blue Ocean

Opportunity

Single-minded

Decisions

Enabling

Resources

People

Structure, Roles, Experience, Mindset

Capabilities

Technical, Social, Individual, Organisational

Assets

Hard, Soft

Partnerships

Shared Value Creation

Why you should work with Fiona Fitz

20+
years blue-chip CPG & global
consulting firms
10+
years developing & delivering leading business accelerator programmes
250+
scaling start-ups mentored
8+
years lecturing brand & business strategy at Ireland's leading graduate business school
25+
Brand Growth Heroes podcasts - in-depth interviews with leaders of insurgent brands
“One of the most creative and brilliant educators I have ever come across”
Prof. Damien McLoughlin, Marketing School Head, UCD Smurfit Graduate Business School ; Visiting Professor, Stern School of Business at NYU
“I feel like I should be paying thousands of dollars in an MBA to get some of these insights”
Killian Lee, Pernod Ricard USA

Register now for 2021. Places limited.

Start date:

Mid January 2021

Location:

Online

To find out more or book your place:

Enter your details below

Thank you for your interest, Fiona will contact you.

Oops! Something went wrong while submitting the form.

Don't miss out on the latest news

On-line courses, new Brand Growth Heroes shows, industry insights and more.

Your information will never be shared with 3rd parties. By signing up you accept the GDPR. You will receive information only from Fiona Fitz Consulting and associated brands.

Thank you! Your submission has been received!

Insights coming your way.

Oops! Something went wrong while submitting the form.